ATG Article of the Week: Lin-Manuel Miranda has a surprisingly personal reason for opening a bookstore in the age of Amazon

by | Nov 21, 2019 | 0 comments

Christopher Zara notes in this post on the Fast Company website that while Lin-Manuel Miranda “may have created the biggest hit on Broadway, … the ‘Hamilton’ auteur still thinks small in a lot of ways, especially when it comes to business…

So when one small business he has a personal connection to recently found itself on the brink of oblivion, Miranda did what any civic-minded Broadway sensation would do: He bought it. That business is the Drama Book Shop, a century-old bookstore in midtown Manhattan that for decades doubled as a de facto incubator for playwrights, actors, and anyone else looking to break into New York City’s theatrical community.

It was in the bookstore’s basement theater where Miranda first met Thomas Kail, the stage director who would become his main collaborator on In the Heights and Hamilton. “He had the audacity to go to their basement, paint it black, and say, ‘We’re a black-box theater,” Miranda says of Kail.

Last year, the Drama Book Shop faced that oldest of Manhattan existential crises—a crushing rent hike—and was subsequently forced to leave its longtime home on West 40th Street. Miranda and Kail, along with Hamilton producer Jeffery Seller and theater owner James Nederlander, combined their resources to purchase the storied shop…

But the story doesn’t end there so feel free to click here and continuing reading.

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