According to Wikipedia “colportage is the distribution of publications, books, and religious tracts by carriers called “colporteurs” or “colporters”. And even more interesting is its etymology. It’s from the French colportage, where the term is an alteration of comporter, “to peddle”, as a portmanteau or pun with the word col (Latin collum, “neck”), with the resulting meaning “to carry on one’s neck”. In any case, in the 19th century is was a common way to distribute books and religious tracts to remote readers throughout Europe and America.
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