Company Name: Minds Alert, LLC
Main address and affiliated addresses: 1024 Garden Plaza, Orlando, FL 32803
Affiliated companies: Eda-C and the Intersection Conference Europe
Officers: Curtis Michelson
Association memberships, etc.: Business Agility Institute, Agile Transformation, In
Key products and services: strategic discovery/planning, product innovation/testing, organizational development, go-to-market approaches
Core markets/clientele: Nonprofits, Media/Publishing, Higher-Education
Number of employees: 1 (plus extended network of peers through our org association memberships, we collaborate on each other’s projects)
History and brief description of your company/publishing program:
After two decades of building applications and metadata systems for publishers and media companies, I realized I had a ‘super power’ on those projects. I often found myself helping the client discovery and negotiate the product features/benefits trade-offs, so they could make the best technology decisions. In 2012, it was time to turn my skill into a fulltime venture so I launched Minds Alert – to offer counsel to organizations that need to see through technical language and vendor sales pitches, to get focus and make smarter strategic decisions. With my background supporting University presses, I decided to stay closely planted in Higher Ed, and to support the wide ecosystem of libraries, academic societies, associations, and startups.
Is there anything else that you think would be of interest to our readers?
I’m passionate about the transformation of education at all levels and I’m actively involved in organizations like AgileInEducation.org. I work at my local school level to bring innovation and agile concepts and practices to principals, teachers and districts.