ATG Quirkies: Only the finest Cognac is suitable for a book immolation

by | Jun 5, 2017 | 0 comments

The founders of the Icelandic publisher Tunglið have a business model that will strike most as bizarre.

As this post in The Guardian notes “the tiny Icelandic publisher prints its books in batches of 69 on the night of a full moon. So far, so weird. But keen readers must also buy their books that same night, as the publisher burns all unsold copies. Weirder still.”

While any form of book burning is offensive to most of us, the folks at Tunglið claim it’s done “with a lot of care and respect, using only first-grade French cognac to help to fuel the flames”. The reason? Well you need to read the article to get the full story.

(Thanks to John Riley of Gabriel Books for providing ATG Quirkies)

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