ATG Book of the Week: Everydata: The Misinformation Hidden in the Little Data You Consume Every Day

by | May 9, 2016 | 0 comments

EveryDataTitle: Everydata: The Misinformation Hidden in the Little Data You Consume Every Day
Authors: John H. Johnson Ph.D. and Mike Gluck
Hardcover: ISBN: 978-1629561011, $27.98; eBook: 978-1-62956-102-8, $19.99 
Imprint: Boston: Bibliomotion, 2016.

“While everyone is talking about “big data,” the truth is that understanding the “little data”—the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on—is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day, but has no idea how to interpret it correctly. EVERYDATA explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day…

Each chapter highlights one commonly misunderstood data concept, using both realworld and hypothetical examples from a wide range of topics, including business, politics, advertising, law, engineering, retail, parenting, and more. You’ll find the answer to the question—“Now what?”—along with concrete ways you can use this information to immediately start making smarter decisions, today and every day.”


“This book educates readers on how to navigate the increasingly dense information environment… [Johnson and Gluck] hit key points on the importance of information literacy today.” — Publishers Weekly


“Enlightening and educational, Everydata is a ‘must-read’ for the twenty-first century.” — Midwest Book Review


“This book will make you smarter, faster. Please read it before making decisions or forming opinions of any kind.” — Seth Godin, author of Linchpin


“In today’s data-saturated world, knowing how to use and interpret data is a true strategic advantage. In EVERYDATA John and Mike walk us through how we should and shouldn’t use data to make decisions in our lives. They do it simply, clearly, and with unexpected humor! I can’t imagine a more relevant read.” — Paul Walsh, VP of Weather Analytics and Meteorologist, The Weather Company


“With fun and verve, John and Mike take us through the essential steps to becoming a sophisticated consumer of the data that surrounds us. Don’t be fooled by the cheerful tone and the lack of grandiose claims: if they succeed in educating us (and I am sure they will), the result will be more discerning consumers, better stewards of their own health, and, most importantly, a better democracy.” — Esther Duflo, professor of Economics, MIT, and co-founder and co-director, J-PAL






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