- Moneyball for Book Publishers: A Detailed Look at How We Read is a post from the New York Times that claims Andrew Rhomberg, founder of Jellybooks, a reader analytics company based in London, aspires to be the Billy Beane of reading. As recounted in the bestseller and popular film Moneyball, Mr. Beane used analytics to transform major league baseball. Well is seems that Mr. Rhomberg “wants to use data about people’s reading habits to radically reshape how publishers acquire, edit and market books.”
- Standing out in the world of scholarly publishing tells the story of the University of Regina Press, one of Canada’s smaller university presses where ingenuity is the key to success. Pointing to the success of James Daschuk’s book, Clearing the Plains: Disease, Politics of Starvation, and the Loss of Aboriginal Life, this post demonstrates how a renewed commitment teamed with the fresh ideas and rebranding efforts of a new press director can lead to an expanded audience and increased revenue.
- Digital Overtakes Print is a post from Carl Straumsheim of Inside Higher ED that says for the first time digital sales of major textbook publishers have surpassed print sales. The article goes on to question if the numbers are right, how they are gathered, and if it actually matters. A quote from Macmillan Learning CEO Ken Michaels seems to sum it up: “I am not sure that perpetuating a metric like digital vs. print adds value… Learning is hybrid and it demands agility depending on how instructors teach. It is not like the trade world where you read digitally or read print. Education demands multiple forms of engagement in order to optimize learning.”
- Why do kids prefer to read print and not ebooks? This article by Michael Kozlowski of GoodEReader comments on “recent research conducted by BookTrust in association with the Open University revealed that 76% of surveyed parents found their children prefer print books for reading for pleasure and 69% prefer print books for educational reading. As for interactive e-books, only 30% of parents said that their child prefers using them for reading for pleasure, and 34% for educational reading. Only 15% of parents said that children prefer using simple e-books for reading for pleasure and educational reading.”
- The lost art of indexes in ebooks is a post from Joe Wikerts’ Digital Content Strategies blog in which he bemoans the lack of indexing in most ebooks. Blaming “the misguided notion that text search is a better solution” he not only points to the clunkiness of existing ebook search but notes the loss of the synonyms and related terms that a good indexer can provide. It’s not that Joe wants to replicate the print books index. What he advocates is “index functionality right there on the page I’m reading.” He even offers some idea of how it might work.
Other Posts Worth Mentioning:
- London Book Fair 2016: Hachette CEO Presses Chinese Publishers, Blasts EU Copyright Proposals;
- Study explores faculty views on scholarly communication and information use;
Tom Gilson. Test Bio