ATG Book of the Week: The Art of Prestige: The Formative Years at Knopf, 1915-1929

by | Sep 29, 2014 | 0 comments

Art of PrestigeTitleThe Art of Prestige: The Formative Years at Knopf, 1915-1929
Author:
Amy Root Clements
Cloth: ISBN: 978-1-62534-092-4; $80; Paperback: 978-1-62534-093-1 , $22.95
Imprint: Amherst : University of Massachusetts Press, [2014]

In the American book trade, Alfred A. Knopf, Inc., and its inimitable logo featuring a borzoi wolfhound have come to signify the pinnacle of prestigious publishing. Launched in 1915 by a dynamic twenty-two-year-old and his refined fiancée, Blanche Wolf, the firm soon developed a reputation for excellence, quickly overcoming outsider status to forge a unique identity that has endured well past its founders’ lifetimes.

Capturing the little-known early history of Knopf, The Art of Prestige explores the origins of the company’s rise to success during the Jazz Age, when Alfred and Blanche established themselves as literary impresarios on both sides of the Atlantic. Drawing on key archival documents from all phases of the publishing process, Amy Root Clements reconstructs the turning points and rhetorical exchanges that made Knopf’s initial books noteworthy, from the acquisitions process to design, consumer marketing, and bookselling…

Reviews:

“This is the first book-length scholarly study of Knopf, and it provides an excellent account of the early development of a firm that is widely regarded as one of the finest and most significant American publishers.”—Gordon Neavill, Wayne State University

 

“For readers interested in the history of the publishing industry, this study may prove a good entry point.”—Publishers Weekly

 

“Engaging . . . Anyone interested in the history of American culture, book culture generally, the history of publishing, book design, the history of marketing and of advertising and business history should read this book. Recommended.”—Hope Lehman on Medium

 

 

 

 

 

 

 

 

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