Looking for something good to read while you nosh a burrito? You might want to check out your local Chipotle. Thanks to a brainstorm by author Jonathan Safran Foer “bags and cups in Chipotle’s stores will be adorned with original text by Foer, Malcolm Gladwell, Toni Morrison, George Saunders, and Vanity Fair contributing editor Michael Lewis.” Evidently, Foer pitched the idea of putting something “truly good to read” on Chipotle cups and bags to Steve Ells, Chipotle’s C.E.O. and as they say “the rest is history.”
Thanks to John Riley of Gabriel Books for suggesting ATG’s daily quirkies.