ATG Book of the Week: The Naked Future: What Happens in a World that Anticipates Your Every Move?

by | Mar 24, 2014 | 0 comments

naked futureTitle: The Naked Future: What Happens in a World that Anticipates Your Every Move?
Author: Patrick Tucker
Hardback: ISBN: 9781591845867, $29.99. Additional Formats: eBook – ePub eBook:
Imprint: New York: Penguin, 2014

 

“…Patrick Tucker draws on stories from health care to urban planning to online dating to reveal the shape of a future that’s ever more certain. In these pages you’ll meet scientists and inventors who can predict your behavior based on your friends’ Twitter updates. They are also hacking the New York City sewer system to predict environmental conditions, anticipating how much the weather a year from now will cost an individual farmer, figuring out the time of day you’re most likely to slip back into a bad habit, and guessing how well you’ll do on a test before you take it. You’ll learn how social networks like Facebook are using your data to turn you into an advertisement and why the winning formula for a blockbuster movie is more predictable than ever.

The rise of big data and predictive analytics means that governments and corporations are becoming much more effective at accomplishing their goals and at much less cost. Tucker knows that’s not always a good thing. But he also shows how we’ve gained tremendous benefits that we have yet to fully realize…”

 

Patrick Tucker’s thought-provoking, eye-opening, and highly entertaining book The Naked Future skillfully illustrates how the intelligent analysis of big data is allowing us to see into the future with ever-increasing precision.” — Ray Kurzweil

 

In this fascinating and gripping book, Tucker illustrates how… predictive powers will tell us about our personal health before we know it and how that health will affect others, where and when a crime might happen and who might become a victim of a crime, and when you might fall in love.” — Publishers Weekly

 

“A well-written consideration of how, in the next two decades, we will be able to predict huge areas of the future with far greater accuracy than ever before in human history, including events long thought to be beyond the realm of human interference.” —- Kirkus Reviews

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