ATG Article of the Week: Science Journal Produces a Different Kind of Viral Video

by | Jun 4, 2012 | 0 comments

 “Science Journal Produces a Different Kind of Viral Video appears in a recent Technology Review and discusses  the Journal of Visualized Experiments—JoVE for short. You might ask what’s the big deal? Why an article wholly focused on a specific journal.  Well, it seems that JoVE is the “world’s first peer-reviewed video journal.”

JoVE is the brainchild of Moshe Pritsker and is unique in that video is not merely a supplement to article content – it is the main article content.  Each article in JoVE “consists of a short video segment that visually documents the required steps for performing an experiment.”  And in a reversal of roles, peer reviewed text supplements the video. 

Mr. Pritsker came up with the idea while a molecular biology graduate student at Princeton trying to replicate a scientific experiment from the account in a print journal.  He soon realized that “the conventional way of transferring … the “how-to” components of experiments is so inefficient that the experiments are often irreproducible.”  He thought that there had to be a better way and this article details his solution.

While JoVE may be the first video journal, one suspects that it won’t be the last.  As Stephen Rhind-Tutt notes we are moving more and more into a “media agnostic” world –  and it appears to be a place where information will seek the most appropriate and effective forms of expression.

JoVE offers such a fascinating and innovative approach that we are also posting videos of a presentation we recorded with Mr Pritsker during the 2011 Charleston Conference in which he  talks about the advantages of publishing this way over traditional research publishing.  Enjoy!

Pin It on Pinterest