HighWire Press is proud to present a suite of themed portals for the American Society of Clinical Oncology (ASCO), the world’s leading professional organization representing physicians who care for people with cancer. The subject-specific cancer portals(www.asco.org/ASCOv2/Cancer+Portals) are an invaluable one-stop resource for readers seeking scientific abstracts, videos, links and other materials. For publishers, the portals offer a glimpse into the flexibility of HighWire’s Open Platform to re-purpose, integrate and monetize content within and beyond their HighWire-hosted publications.
“We are thrilled with the results of our collaborative efforts with HighWire on the Cancer Portals on ASCO.org, as they are a great resource for physicians to discover the latest research findings in various cancer types,” said Allen S. Lichter, MD, CEO of the ASCO. “We couldn’t have asked for a more innovative partner for this project than the forward-thinking team at HighWire Press.”
The 11 ASCO Cancer Portals seamlessly incorporate content from multiple sources: the Journal of Clinical Oncology, the Journal of Oncology Practice, ASCO meeting sites, news and reference sources, ASCO Clinical Practice Guidelines, as well as incoming links from PubMed and other relevant HighWire-hosted colleague publications. Each custom portal is focused on a targeted segment of oncology research, re-purposing content and presenting it in a way designed to reach new audiences.
“Themed sites, such as the ASCO Cancer Portals, are a clever way to frame a collection of scholarly content with related information, enabling an agile response to the needs of readers”, said John Sack, HighWire’s Founding Director. “As part of our Open Platform Solutions, HighWire is actively developing a standardized mini-site template which will allow publishers to collect and connect content into useful, relevant, highly engaging, and quickly deployed sites.”
The HighWire Open Platform solution set will enable publishers to re-purpose, integrate and monetize content within and beyond their HighWire-hosted publications. The ASCO custom portal mini-sites integrate up to eight different types and sources of information. This comprehensive approach is being implemented using Drupal, one of the world’s most popular open source frameworks for website enhancement.
“One of the key objectives of HighWire’s Open Platform is to offer our publisher clients a new set of opportunities for visibility in the market and increased possibilities for discoverability and monetization,” remarked HighWire’s Managing Director, Tom Rump. “With the support of Stanford University’s re-investment, HighWire has hired a team of Drupal developers who are collaborating with publishers on HighWire’s Open Platform Solutions.”
Complete announcement: http://highwire.stanford.edu/PR/ASCOPortals.pdf