Publishing Technology Expands Internatio​nal Team With New Appointmen​t

by | May 18, 2011 | 0 comments

London, 16th May 2011 – Publishing Technology plc (LSE: PTO), the largest provider of software and services to the publishing industry, today announced the appointment of Michael Groth as the company’s new Senior Marketing Associate.Publishing Technology, which services eight out of ten of the world’s largest publishers, employs 170 members of staff around the globe and this latest high profile appointment is another positive indication of the company’s growth and ambition.
Michael joins Publishing Technology from the New England Journal of Medicine (NEJM), where he held the post of Marketing Project Manager and was responsible for reaching out to the pharmaceutical industry with fresh and innovative campaigns. During this time he was instrumental to NEJM winning the MedAdNews Outstanding Advertising Award and helped increase traffic to the website by 400%. Previous relevant experience includes Marketing and Product Manager roles at Northeastern University Press and Kluwer Academic Publishers, respectively.
George Lossius, CEO at Publishing Technology, commented: “Michael has a wealth of experience in a range of marketing disciplines, such as advertising, direct mail, market research, budget management as well as creative and strategic expertise. We are delighted to have him on-board and look forward to working closely with him as we broaden our international presence, particularly in the US scholarly and academic markets.”
Michael Groth, Senior Marketing Associate, stated: “I am extremely excited about this new role with Publishing Technology and relish the opportunity to use my 15 years’ experience to help the company expand its business in US markets. The company and its product portfolio are in a great position and I am confident that we can deliver increased growth for the remainder of 2011 and beyond.”

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