The 2010 NFAIS Annual conference, Redefining the Value of Information: Exploring the New Equation, will take place February 28 – March 2, 2010 at the Hyatt at the Bellevue in Philadelphia, PA (for details go to: This three-day meeting will focus on the measures information seekers now use to define information value and why these measures are important to them. Content providers, librarians and educators will be challenged to look without bias at these new factors and ultimately address them to ensure that their products and services stay at the top of the rating scale!

Highlights Include:

• A thought-provoking look at today’s Information Revolution by Clay Shirky, author of Here Comes Everybody: The Power of Organizing Without Organization.
• New research findings from Outsell, Inc. showing what information users really value.
• A panel of experienced researchers discussing what they value in information products and services and why.
• A look at how publishers and librarians are embracing the new measures of value – including Thomson Reuters’ mobile strategy, Elsevier’s Article of the Future, Dow Jones’ new Wall Street Journal Professional Edition. Alacra Pulse’s incorporation of user-generated content, CAS’ new use of social media, and Sun Microsystems’ state-of –the art library services
• A look at emerging technologies that will improve search results, decrease search time, and facilitate translations on the fly.
• The Miles Conrad Memorial Lecture given by award recipient Lorcan Dempsey, Vice President and Chief Strategist at OCLC.
• A discussion of the importance of quality as a measure of information value by Sabine Brünger-Weilandt, President/CEO of FIZ Karlsruhe.
• A discussion of two key trends that are transforming user perceptions of the value of information – the growth of open content by Peter Brantley of the Internet Archive and scholars’ increasing demand for social connectedness by Joy Moore of Seed Media Group.
• Case studies that will show how content providers and librarians can measure the real return on investment that their products and services provide to users.
• A closing keynote by John Willbanks, Vice President of Science at the Creative Commons, that will examine the importance of disaggregated, multivariate knowledge in scholarly communication, and the impacts – both good and bad – of the coming shift away from the journal as the core form of knowledge transmission.

Establishing value for today’s digital information products and services is no easy task. For while credibility, quality and authority remain key to information value, the melding of content and technology has increased user expectations and introduced new measures for consideration. Attend the 52nd NFAIS Annual Conference and join us in exploring the new value equation.

To register or obtain more information contact: Jill O’Neill, NFAIS Director of Communication and Planning ([email protected] or 215-893-1561) or visit the NFAIS Web site at

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