Here’s a library trend that’s so eye-catching you’ll have to look, so clever you’ll chuckle, and so effective readers will thank you for cluing them in. At the University of Rochester and other colleges around the country, libraries are creating collectible trading cards to make finding library experts fun and easy.

Inspired by a set of cards from Carleton College in Minnesota, Rochester’s Katie Clark and Marc Bollman invited librarians to develop their own character for their cards. They found inspiration in figures from King Kong to Rosie the Riveter. Does such a decidedly retro approach work in the internet age? Definitely, says Clark: “Kids are starting to recognize librarians by name because they know who we are from the cards.” Are other libraries following suite? Enough that there is a flickr group dedicated to the card:

You can view Rochester’s trading cards at: