OCLC publishes 42nd annual report to the membership
In the report, Jay Jordan, OCLC President and Chief Executive Officer, wrote that fiscal 2009 was a challenging year as libraries and the OCLC cooperative felt the impact of the worldwide economic recession. At the same time, the cooperative continued to execute its long-term strategy of building Web-scale services, setting the stage for an exciting transformation in the way libraries serve their institutions and users.
Jordan noted that new services—WorldCat Local and Web-scale management services—promise to further reduce costs for libraries while providing an improved experience for library users. In addition, a new governance structure is expanding participation in the cooperative and amplifying the voice of member institutions.
Eleven libraries and consortia are featured in the report, which is being mailed to OCLC member libraries and partners.
Despite recession, 94 percent of enterprises continue to invest in online communities and social media
A new study from Deloitte, Beeline Labs and the Society for New Communications Research evaluates the perceived potential of online communities and identifies how enterprises believe they may better leverage them. The survey measured the responses of over 400 companies, including Fortune 100 organizations, which have created and maintain online communities today. The communities ranged from fewer than 100 members to more than one million members.
- 94 percent of the respondents indicated that they plan to maintain or increase investment in their communities, while only six percent plan to decrease investment.
- Increasing word-of-mouth (38 percent), customer loyalty (34 percent) and brand awareness (30 percent) continue to be the top business objectives of online communities, followed by idea generation (29 percent) and improved customer support quality (23 percent).
- 32 percent of respondents are capturing data on how “lurkers”—people who observe the community, but don’t participate in the discussion—derive value from the community.
- 20 percent of survey respondents have set up formal “ambassador” programs, which give outsiders preferential treatment in return for being more active in the community.
- 39 percent of the survey respondents indicated that more full-time people are being deployed to manage the communities.
- The top two analytics for measuring success are the number of active users (34 percent) and how often people post/comment (32 percent).
- Potentially more useful analytics, such as increase in search engine rank and citations/links on other sites, are less often utilized, highlighting a mismatch between the desired outcome and how that outcome is measured.
OCLC welcomes these new member libraries:
Staatsarchiv des Kantons Zürich
Location: Zurich, Switzerland
OCLC Symbol: CHKZA
Sistema bibliotecario ticinese
Location: Lugano, Switzerland
OCLC Symbol: CHSBT
Location: Posieux, Switzerland
OCLC Symbol: CHFRA
Bibliothek für Gestaltung
Location: Basel, Switzerland
OCLC Symbol: CHBGB
Put OCLC on your ALA Midwinter schedule, January 15–19
Get the latest information on OCLC services and programs at the ALA Midwinter Meeting in Boston. Twenty-six special events and meetings are planned, including the OCLC Update Breakfast and an OCLC Symposium, “On the Radar: How Libraries and Other Nonprofits Can Increase Their Influence.”
Demonstrations at OCLC Booth #1654 will feature WorldCat Local, virtual reference, digital collections, collection analysis, resource sharing, cataloging and electronic resources, including NetLibrary and FirstSearch.