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New Advertising, The: Branding, Content, and Consumer Relationships in the Data-Driven Social Media

by Ruth E. Brown, Valerie K. Jones, and Ming Wang, Editors

Format, ISBN, Price: Cloth, 978-1-4408-3342-7, $131.00
Publisher: Praeger

The era of “big data” has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising.

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