ATG Quirkies: “Ghost Signs” Are a Window Into the Past

Nostalgia buffs will really enjoy this post. The focus is on the Northeast Documents Conservation Center and its efforts to help a business archive. But it’s not just any business archive. It’s the iconic Coca-Cola Company and its “vast collection of Coca-Cola memorabilia” that’s takes center stage.

Motorcars and horse-drawn carriages appear throughout the album, as in this image from Columbia, SC.

The effort revolves around the NEDCC’s treatment and digitization of a 1913-14 photo album with over 1,750 photographs of Coca-Cola advertising signs from throughout the country.  One look at the photos confirms that the album is a “historical gold mine” that helps preserve unique moments in time for interested researchers.

To learn more checkout the video: Conserving Coca-Cola Wall Sign Photography.

(Thanks to John Riley of Gabriel Books for providing ATG Quirkies)

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