ATG Article of the Week: Great Expectations: Students and Video in Higher Education

Great Expectations: Students and Video in Higher Education is a SAGE White paper by Elisabeth Leonard.  In it Ms. Leonard “combines previous research with surveys of 1,673 students and a collection of in-depth interviews to examine how and why students use educational video inside and outside of the classroom, how likely students are to watch videos found in libraries, and presents recommendations for librarians attempting to communicate the video resources they have.
media - projector-64149_1280
Among her findings, Leonard found the following:
  • 68% of students report watching videos in their classes.
  • In addition to watching videos because they are assigned or shown during class, 79% of students voluntarily watch videos to enhance their understanding of a topic, to learn the steps necessary to do something successfully, to understand the practical application of a theoretical concept, or to find a video that they can use during their own presentations.
  • For students, the most compelling videos are those that feature a charismatic or compelling speaker who is animated, easy to understand, and will look directly at the camera. While students liked speakers with a sense of humor, humor that seemed unnatural was unappealing.
  • Preferred video length ranged from 5 to twenty minutes, depending on the video topic, type, and relevance.
  • Students are largely unaware of resources that their libraries provide access to and instead find videos through professor recommendations or through YouTube and Google searches. Only 32% of students report searching for videos in the library or on the library’s website. Students expressed a hesitation to using a library’s video resources for fear that they are outdated.

Students recommended that the library market video resources using the library website, the learning management system, social media (including Facebook), e-mail, touch screens inside the library, and posters on bulletin boards near the entrance to the library. They also recommended that the message be clear and target specific services rather than a general message about the library.”

Pin It

Comments are closed.