- 68% of students report watching videos in their classes.
- In addition to watching videos because they are assigned or shown during class, 79% of students voluntarily watch videos to enhance their understanding of a topic, to learn the steps necessary to do something successfully, to understand the practical application of a theoretical concept, or to find a video that they can use during their own presentations.
- For students, the most compelling videos are those that feature a charismatic or compelling speaker who is animated, easy to understand, and will look directly at the camera. While students liked speakers with a sense of humor, humor that seemed unnatural was unappealing.
- Preferred video length ranged from 5 to twenty minutes, depending on the video topic, type, and relevance.
- Students are largely unaware of resources that their libraries provide access to and instead find videos through professor recommendations or through YouTube and Google searches. Only 32% of students report searching for videos in the library or on the library’s website. Students expressed a hesitation to using a library’s video resources for fear that they are outdated.
Students recommended that the library market video resources using the library website, the learning management system, social media (including Facebook), e-mail, touch screens inside the library, and posters on bulletin boards near the entrance to the library. They also recommended that the message be clear and target specific services rather than a general message about the library.”