ATG Book of the Week: E-shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives

Title: E-shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives
Author: Michael De Kare-Silver
ISBN: Hardcover: 978-0230301306
Price: Hardcover: $40
Imprint: Basingstoke, UK: Palgrave Macmillan, 2011,  168 pages.

Although not specific to libraries or the publishing industry, E-shock 2020… makes for an  fascinating and relevant read.  Author Michael De Kare-Silver, “examines how the rapidly developing technology revolution is changing the way business must operate in this unfolding 21st century. It also considers the impact on people and how our daily lives and life styles will change…for ever. In particular there’s a blueprint and road map showing how companies can navigate their way through the rapidly changing environment and still emerge as winners…  De Kare-Silver says that companies (and this applies to publishers and libraries) will need to reinvent themselves as multi-channel enterprises.  And this means more than taking advantage of Facebook pages, Twitter accounts, YouTube videos and other similar “tactical activities.”  Success requires “a clear, long term, and strategic plan about how the company should be taking advantage of not just the multi-channel environment but digital technology generally.” E-Shock 2020 discusses significant changes, noting in particular the rise of mobile devices and connectivity as well as the central role of social media. The book then goes on to examine specific industry and sector impacts as well as those on the workplace and workforce.  The last chapters offer brief case studies that highlight concepts noted throughout the book.

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