Digital Textbooks: Innovations from the Academic Business Model with Inkling, Kaplan Publishing & Flat World Knowledge
Matt MacInnis, CEO, Inkling
Brett Sandusky, Director of Product Innovation, Kaplan Publishing
Eric Frank, Co-Founder, Flat World Knowledge
Moderator: Matt Mullin, Community Relations Manager, Digital BooK World
In the trade, the digital transition has upended the marketplace, changing the entire publishing process. In academic publishing, the challenges of digital are no less seismic. Factors like piracy, a growing secondary market, and an environment that demands greater customization and speed to market present real tests to academic publishers. There are also great opportunities: ebooks, enhanced and otherwise, offer academic publishers a chance to make textbooks more relevant to students and potentially increase adoption rates. In this free WEBcast, Digital Textbooks: Innovations From the Academic Business Model, academic and trade publishers can learn from the lessons of big and small innovators at the forefront of digital.
We’ll talk to start-ups and large publishers to find out how digital innovation has reshaped the academic marketplace.
Join us on Tuesday, August 9th at 1PM ET / 10 AM PT for this free WEBcast presented in partnership with Publishers Weekly and sponsored by Aptara.
-New business models for selling content to educators and students by the chapter and by the format. -What “open textbooks,” or free online versions of course material, have done to curb attrition rates of textbook purchases by semester.
-How academic enhanced ebooks have added video, audio, and interactive features that go beyond bells-and-whistles publishing and improve the learning experience.
This WEBcast will primarily appeal to publishers in both academic and trade who are interested in new ways of selling and delivering content.
An Inkling partner, Aptara provides digital publishing solutions that deliver significant gains in quality, time-to-market and production costs for eBook publishers. Having converted tens of millions of pages to eBook formats for the world’s leading publishers, Aptara offers end-to-end solutions across all content source types and delivery media, including the Amazon Kindle, Apple iPhone, Sony Reader, and Blackberry devices. With partnerships that span the entire production and distribution supply-chain, including relationships with mobile channel partners, Aptara helps publishers stay ahead in this rapidly changing market space.