65% of online adults use social networking sites

“Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.” And the use of social networking is spreading to baby boomers and seniors. In fact, according to Mary Madden, Senior Research Specialist and co-author of the report “many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”

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