Springer to Partner with Asia Briefing

ePublishing agreement enhances business and management book program

Springer has signed an agreement for a publishing partnership with Asia Briefing Ltd. for technical and business guides.  In addition to publishing five new books each year, Springer will take over the backlist of around 15 books and reissue them in updated editions.  The books are written exclusively by the legal, accounting and audit professionals at Dezan Shira & Associates. Springer will be responsible for marketing, sales and distribution of the books.

Asia Briefing Publications are comprehensive and practical guides to legal, tax and business issues for those conducting trade and business in Asia.  They explore the complexities of corporate establishment, risk, compliance, and regional investment issues facing international businesses.  Up to now, all books in the series have dealt with China, but it will be expanded at Springer to include other Asian countries such as Vietnam and India.  The books are updated on average every six months, with several now in their second or third editions.  They will be available from Springer as eBooks and in print-to-order (PTO) format.

Sam Woollard, Asia Marketing Director, Dezan Shira & Associates, said, “Asia Briefing publications are an essential resource for anyone involved in Asia business.  Through our new partnership with Springer, we believe that we can make our business guides available to a worldwide audience.  Springer is well respected in the publishing community and is taking a leading role in the evolution of e-publishing through its rapidly growing eBook program.  We look forward to the success of our new guides and see Springer as an essential partner in this process.“

Heinz Weinheimer, Executive Vice President Mathematics, Business & Economics and Human Sciences at Springer, said, “Springer is exploring partnerships to grow its book program, and is delighted to publish and market these excellent business guides from Asia Briefing.  With this agreement, we are taking further steps in expanding our ePublishing activities.”

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