Borders to be Liquidated

From NPR:

“It appears to be all over for the Borders bookselling chain. The company will be liquidated — meaning sold off in pieces — and almost 11,000 employees will lose their jobs. The chain’s 400 remaining stores will close their doors by the end of September.”  Evidently Borders “went heavy into CD music sales and DVD, just as the industry was going digital” and “outsourced its online sales operation to Amazon.”  On the other hand, Barnes and Noble focused on building it online business and marketing its own e-reader, the Nook.

Why Borders Failed While Barnes & Noble Survived