Informa Healthcare Expands Access to Digital Content

Informa Healthcare – one of the world’s leading medical and scientific publishers – has announced the release of its new mobile application. The ‘App’ aligns with Informa Healthcare’s current content delivery strategy providing access to high-value content anytime, anywhere on informahealthcare.com.

Using Literatum for Mobile™ from Atypon™, a leading provider of software to the publishing and media industry, Informa Healthcare now provides a mobile solution for delivering the full text of professional and scholarly content to customers—even if the reader is roaming outside of their institutional network. All usage is included in the customer’s COUNTER reports.

“We’ve seen a rapid growth of traffic to our site from mobile devices despite not being rendered for optimal viewing,” said Phil Garner, Divisional Managing Director. “Customers are changing how they access content and we want to deliver the content they need in the format they need it.”

Users will be able to access content using iPhone, iPad and Android devices. End users ‘on the go’ can quickly view subscribed content by pairing their device with their institutional subscription from any of these devices.

“As more customers are accessing our content from a mobile device, we want to enhance the user experience and make it easier to find and use information – whether from the road or in the office,” said Phil Garner. “We consider ourselves a partner in helping customers connect with content on our site. Our goal is to help users get the most out of their subscriptions.”

The new mobile app will be available on http://informahealthcare.com/mobile or on iTunes and Android marketplace.

For more information on how to connect mobile devices to current subscriptions or to read a list of frequently asked questions, go to http://informahealthcare.com/mobile.

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