The Independent Scholarly Publishers Group (ISPG) is delighted to announce that Publishers Communication Group (PCG) will be representing its content in Europe.
The Independent Scholarly Publishers Group is a coalition of seventeen independent publishers of 40 journals and related academic content that promotes, markets to, and negotiates with library consortia, hospitals and other organizations around the globe. The ISPG collection, which includes such significant journals as: Health Affairs, The Journal of Bone and Joint Surgery, and Mayo Clinic Proceedings, is hosted on the HighWire platform. With this new agreement, PCG, a division of Publishing Technology, will be providing European market sales expertise for the complete set of ISPG content.
PCG has provided an extensive range of specialized and comprehensive sales and marketing services, customized to meet the needs of scholarly and professional publishers since 1990. Their expert, locally-based, international native-speakers staff in Europe will tailor a focused sales and marketing program, representing the ISPG content to key institutions and consortia throughout the region.
“We are very proud of this partnership with such an interesting initiative as the Independent Scholarly Publishers Group in Europe,” said Emilie Delquié, Vice President of PCG. “ This is an exciting opportunity for PCG to be part of making these vital resources widely available to European researchers and to apply our innovative, yet methodical approach to customize a strategic sales plan for ISPG members.”
“We’re very pleased to be working in Europe with such an experienced company as Publishers Communication Group,” added Tom Taylor, Dragonfly Sales and Marketing Consulting President and ISPG Facilitator. “PCG’s sales experience and depth of industry knowledge in the European library community will help provide European researchers with access to the excellent, peer-reviewed ISPG content.”