Our interactions online are increasingly based on customized profiles we set up on Websites, our past interactions on those sites, or our preferences, be they stated or computed. While we may visit sites like Flickr, Yahoo, Facebook, or our favorite online news site every day, we often don’t realize that the page we see is very different from the Websites’ homepages of a decade ago, or that they are very different from another user’s experience. A decade ago, as the Web was just forming, it was certainly not a real-time experience, nor was it interactive. In 2003, Allen Searls, coined the term World Live Web (http://blogs.law.harvard.edu/doc/2011/02/18/bring-on-the-live-web/) as something that he envisioned the Web would become eventually — live and interactive in a way that it hadn’t been before.
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