Introduction to Journals Publishing
One of our most popular workshops – Offered in Chicago and Philadelphia!!!
Are you new to journals publishing? Or do you need a refresher? This course covers everything from peer review to online delivery and provides attendees with a clear understanding of how all the elements in this fast-paced area fit together. This is an action-packed workshop. First, you’ll be given the task of starting a new journal. You’ll decide on the content, the format, and the staffing needs. You’ll get submissions, handle production, determine the budget, and plan the marketing. Then, you’ll learn how to sustain the high quality of your new journal and ensure its continued success, working on distribution, fulfillment, online hosting, pay-per-view options, and cutting-edge developments in publishing.
May 10, 2011
Venue: American Dental Association Conference Center, 211 East Chicago Avenue, Chicago, IL 60611-2678
Tutors: Nawin Gupta, Principal, Informed Publishing Solutions, Inc., Deborah McBride, McBride Strategic Services
May 12, 2011
Venue: University City Science Center, Fuller Conference Room, 3711 Market Street, Suite 800, Philadelphia, PA 19104.
Tutors: Helen Atkins, Editorial Director, AACR, Paul Hilger, CPA – M&A Consultant and Author, Zsolt Silberer, Digital Architecture, Innovation and Content Practice, Incite
Effective Journals Marketing
May 19, 2010
The journals market is becoming more competitive. New business models are being introduced and technology is creating new marketing opportunities and challenges. It’s hard to stay on top of all the changes and to know how best to apply marketing theory in this dynamic environment. This course meets these challenges and offers delegates a hands-on experience in the form of an interactive workshop. The course will use a variety of methods, including case studies, to illustrate how to apply marketing techniques to generate sales and submissions.
Venue: AGU (American Geophysical Union), 2000 Florida Ave, NW, Washington, DC 20009-1277.
Tutors: Barbara Meyers Ford, President, Meyers Consulting Services, Christine Orr, Director of Publication Sales, Optical Society of America, Melanie Schaffner, Marketing and Sales Manager, Project MUSE, The Johns Hopkins University Press
Workshop Fees Same rates as 2010 – same great discount for ALPSP members:
ALPSP members: $355.00 through April 11; $395.00 after April 11Non-members: $495.00 through April 11; $550.00 after April 11
All workshops are full day (9 am – 5 pm; registration opens at 8:30) and include continental breakfast, coffee/tea breaks, lunch, and workshop materials. To register and for full workshop descriptions: http://alpsp.allenmm.com or http://www.alpsp.org.
For additional information or questions contact Isabel Czech, Executive Director, ALPSP North America, email@example.com