eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime on Any Device

A Case Study Webinar with ASTD
THUR • MARCH 31 • 2:00 PM EDT
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Whether you sell books, software, or pharmaceuticals — if you produce or distribute large volumes of content, you’re a publisher — and are faced with how to provide your customers the content they need, when they need it, in their language, and on their preferred device.

eBooks are an ideal solution. But when it comes to publishing eBooks, there’s no prescribed format for success. Most traditional publishers aren’t good role models because they still employ print production processes that were never intended to tackle today’s electronic challenges.

If you’re considering a foray into eBook or app production, join digital publishing maven Ann Rockley, the principal author of eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime, on Any Device for this free one-hour webinar.

Ann will be joined by Digital Content Production Specialist, Anthony Allen of the American Society for Training & Development (ASTD), who will present a real-world case study detailing how ASTD embraced the methodology outlined in Rockley’s new book and now employs a production process that frees their content to be easily transformed and delivered into whatever new formats and devices their members desire.

An open Q&A session will follow the presentations.

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