From a press release by Swets dated Jan. 24, 2011:
Swets announced today that it has entered into a technology agreement with DataSalon, the leading provider of customer insight solutions to the academic publishing industry, to implement advanced subscriptions analysis, and to develop new and value-added information services.
Swets handles over 1.8 million subscriptions annually, representing a hugely valuable data resource which encompasses a worldwide base of academic and corporate customers purchasing titles from over 65,000 publishers. As part of this agreement, Swets and DataSalon will work together to derive new and valuable insights from this data, creating innovative new data services both for publishers and for content purchasers.
The agreement provides Swets with exclusive access within the subscription services sector, both to DataSalon’s acclaimed MasterVision product, and also to a number of innovative new online information services to be launched during 2011 as further enhancements to Swets’ flagship customer product, the SwetsWise portal.
These new services will leverage the huge wealth of data already held by Swets to provide publishers and librarians with a degree of market insight which has never before been available: analyzing market position and identifying new sales opportunities based on actual trends in subscription spending worldwide.
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