ProQuest has launched a free library marketing toolkit designed specifically to help librarians create awareness about and usage of their ProQuest Historical Newspapers collection, other historical resources, and the library itself. The Historical Newspapers Marketing Toolkit includes ideas for reaching out to the user community — from the local genealogy society members to student groups on campus — and driving them to the rich resources available at the library.
The Historical Newspapers Marketing Toolkit is part of ProQuest’s larger mission to understand the core tenets of librarianship, standing shoulder to shoulder with libraries in support of their goals. ProQuest is committed to investing in library education, honoring great educators with awards and sponsorships, supporting schools with free resources, and sharing its marketing expertise and research with libraries. The Historical Newspapers Marketing Toolkit is the seventh in a series of marketing kits from ProQuest, which include kits tailored for public, academic, corporate, K-12, and military academic and military base libraries.
The toolkit is available for free download at: http://www.proquest.com/en-US/utilities/toolkits/tk-hnp.shtml