Reading Publisher Catalogs

Remember Tom Leonhardt’s ATG columns about publishers’ catalogs? I miss them. I know that printed publishers’ catalogs are an endangered species but I still like them better than emails, so I was interested to read this article in the Chronicle of Higher Education (June 26, 2009). “A Turn in the Spotlight: How Publishers Pick Books to Showcase in Catalogs,” by Jennifer Howard. This is about university press catalogs and how the “lead position” is determined. (subscription reqd)

Pin It

Comments are closed.