Reading Publisher Catalogs
Remember Tom Leonhardt’s ATG columns about publishers’ catalogs? I miss them. I know that printed publishers’ catalogs are an endangered species but I still like them better than emails, so I was interested to read this article in the Chronicle of Higher Education (June 26, 2009). “A Turn in the Spotlight: How Publishers Pick Books to Showcase in Catalogs,” by Jennifer Howard. This is about university press catalogs and how the “lead position” is determined.
http://chronicle.com/weekly/ (subscription reqd)
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